IncreMental Advantage is hosting the above titled conference in New York City on October 15, 2008.
...according to some experts, over 85% of the market valuation of the S&P 500 is represented by intangible assets. Other evidence of the power of intellectual property includes:
- Ernst & Young reports that patent licensing alone should soar from the $110 billion it generated in revenue in 2000 to $500 billion by 2015.
- Qualcomm has generated as much as $430 million in licensing revenue in recent quarters while IBM earns more than $1 billion annually licensing its IP.
However, failing to manage intellectual property can be fatal. The Harvard Business Review concluded that more than $1 trillion annually is wasted in patent assets. Patents can be invalidated, injunctions on revenue-generating products can be granted, and patent litigation can endure for years and cost tens of millions of dollars.
Topics of Discussion
• IP Asset Management – An Overview of Best Practices
• The Role of Patent Reform and Recent Court Cases in Monetizing and Managing Your Portfolio
• Building Your Brand to Achieve Higher Valuation
• Maximizing Returns on Technology & Intellectual Property
• Achieving Competitive Intelligence with Intellectual Property Tools
• The Roles and Responsibilities of Chief Intellectual Property Officers
• Innovative Measures to Communicate and Maximize the Value of IP
• The Role of Litigation in Your IP Strategy
• Practical Insights into Patent Valuation
More details and registration are available here.
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